I have, on occasion, been a user of SUBWAY — the sandwich shop chain. I do like to see the chap or lady make the sandwich in front of me — although I also have to suspend my disbelief when I see the type of factory ‘formed’ ham they tend to use in their sandwiches. It’s also excruciatingly annoying when the chap behind the counter — in an effort to speed up proceedings — doesn’t give you that extra slice you thought you were entitled to. That said, SUBWAY serves millions of customers every day all across the world. You know what you’re getting and you know it’s going to be a reasonable price. So why an iPhone app? Well, you can earn points with every purchase at SUBWAY, you see.
The arse of having to remember your sodding SUBCARD though is why most people don’t bother. Not any more. If you’ve got an iPhone, then you can load in your SUBCARD details (or register for one). That will then let you check your points balance easily — and when the time comes for you to claim your free sandwich (500 points for a 6″, 1,000 points for a 12″ sub), you can redeem the points by just flashing your 2-d barcode displayed on the app homepage. Nice. It’s not just for iPhone though, other phones are supported (try m.subway.co.uk to see if your phone is supported).
Nice work SUBWAY! It’s nice to see something that’s a) not just for iPhone and b) rather useful for regular customers.
(iTunes Link, free)
No comments yet.